CHRONOLOGISTE

Live Beyond Time

KÃ©rastase Paris • March 15, 2023

Day after day, year over year, we live our lives to the fullest. Experiences, achievements and milestones are occurring all the time. When we stop to reflect on the trials and triumphs, we sometimes find that our beauty has shifted. Sensitivity and slackness appears at the scalp, while the hair becomes dry and dull. Time begins to show.

Preserve the look of youth.

The passage of time is no longer a concern reserved for the middle aged among us. We’ve found that 42% of women aged 25-34 worry about the effects of the years on their appearance, sending the beauty market a 7.8% upswing since 2013. The average age of a woman’s first anti-aging purchase is 26, and the category is #2 in the global skincare market. To answer to the new demand, Kérastase has identified different dimensions of aging scalp and hair, targeting each one with powerful skincare ingredients from the rejuvenated Chronologiste range.

Women are waking up to the idea that their scalp and hair are feeling the effects of time just as much as their skin, and that maintaining the hair’s vitality is a crucial aspect of the overall appearance of youth. As they move into the anti-aging journey, they are noticing changes in their hair—it is becoming increasingly dull, brittle and fine. The scalp, too, begins to show signs of aging, such as dryness, sensitivity and slackness.

Chronologiste has long been the premier solution for unrivaled hair restoration and regeneration. Now, Kérastase has combined advanced technology and luxurious sensoriality for an updated hair care system that completely revitalizes hair from scalp to tip, answering to all of the modern concerns about aging hair.

Infused with sensorial textures and uplifting fragrances, Chronologiste gives women an indulgent experience that helps them achieve the most beautiful, vital head of hair possible now, tomorrow and forever.

There is a strong desire to counteract the effects if time and restore the hair to its optimal radiance. In Asia, for example, the aging hair care market has grown 20% since 2016, becoming a key category in the haircare market.