Redefining Exceptional Haircare
The story of exceptional haircare starts with nature. We believe true luxury means you should never have to compromise.
Care for hair.
We provide the best of care for all hair and scalp types with the most effective and safe formula
Care for people.
We provide an empowering message with an inclusive vision of luxury
Care for planet.
We prove luxury can be responsible with more sustainable formulas and packaging innovations
Natural is not the same thing as biodegradable. Even in the planet world, raw materials like oils or waxes can have a rate of biodegradability that varies between zero and 100%. Kérastase is determined to lower its environmental impact by specifically choosing ingredients with high biodegradability for all formulas. With Aura Botanica, the brand has reached a remarkable average of 97% of biodegradability.
Elements of Excellence
Discover some of the natural elements composing Aura Botanica
On the towering palms of the islands of Samoa, you’ll find coconut, a fruit we use to hydrate and protect hair, leaving it naturally durable and supple. Samoans also find their main source of livelihood from this fruit.
At the edge of the desert in Morocco, we extract argan oil that acts to deliver softness and a natural glow in hair. To extract this precious ingredient, we work with cooperatives to support the communities that provide for us.
High up in the Atlas Mountains in Morocco you’ll find the iris, a plant we use to condition dry, sensitive hair. In combination with other active ingredients, the iris root cares for dry, sensitized hair.
The story of exceptional haircare starts with nature. And with those who work with nature to make our raw ingredients.”
What does it take to deliver truly exceptional haircare? Fusio-Dose is an iconic product that is part of our commitment to using breakthrough innovation to enhance luxury haircare while reducing our impact.This product innovation also delivers a radically lower environmental impact than its previous version. We cut packaging weight by 62% per application. Plus our new bottles are made up of 25% recycled plastics. The new design also means that we can send more products to our salons at once, which reduces the impact of transport.
Our packaging contains our product. And we want what's on the outside to be as innovative as what's on the inside.”
We believe that the way our products are packaged is just as important as what's inside. That’s why we’re finding innovative new ways to make our packaging as exceptional as it can be. And it starts with three simple ideas: Respect, Reduce and Replace. We’re proud of the changes we’ve already been making to our packaging, like sourcing paper, cardboard and wood from only certified forests. We’re learning more about the materials we use and respecting the environments they come from, every day.
Kérastase applies its innovative spirit to an entirely new shampoo delivery system that is more luxurious and sustainable than ever before. Available in five Kérastase ranges, the refillable bain provides a completely reusable, beautiful shampoo bottle with custom engraving for an aesthetically pleasing, luxury look in the shower. The system eliminates most of the plastic waste associated with single use shampoo bottles, making heightened luxury a responsible practice.
A few simple things to take the right actions
It’s been said time and time again. We know we are wasting water and electricity every day. These tips are small changes, from the shower to the blow-dryer, that can have significant contributions.
Pre-dry your hair with a towel and air-dry when possible. Reducing the usage of the hair drier saves both the quality of your hair and the electricity. Around 16% of the electricity consumed is used by power appliances in stand-by mode.
At the salon
Install aerators on faucets. They reduce water usage by more than 50%. Turn off water for products application and for massage time. This will help to save the water and contribute to client’s relaxation. Turn off and unplug all non-needed powered tools.
RENDEZ-VOUS AT THE SALON
Far more than the place to get your root touch-up or an occasional trim, book an appointment at your nearest Kérastase salon for a complimentary personalized hair diagnosis or ask your hairdresser about the signature and salon-exclusive Fusio-Dose treatment. You can also stop by anytime to browse and shop the complete Kérastase range, no appointment necessary.