![Kérastase Model Emily Ratajkowski](/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/retouches-def-beaut-divalent-004_flavien_p_0745-bfrt1b-25-11-20-ok_1500x300.png?w=400&rev=a1c047205dd546aa89ac6fa4e1b9d42a&hash=F03CE0276EBB8EDC88EF4AB5C7168CD4 400w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/retouches-def-beaut-divalent-004_flavien_p_0745-bfrt1b-25-11-20-ok_1500x300.png?w=450&rev=a1c047205dd546aa89ac6fa4e1b9d42a&hash=01D3080E8BD58191BF10AD3B0B86A888 450w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/retouches-def-beaut-divalent-004_flavien_p_0745-bfrt1b-25-11-20-ok_1500x300.png?w=500&rev=a1c047205dd546aa89ac6fa4e1b9d42a&hash=E1B73E2EF986B9B13DF4A04993DEFD02 500w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/retouches-def-beaut-divalent-004_flavien_p_0745-bfrt1b-25-11-20-ok_1500x300.png?w=550&rev=a1c047205dd546aa89ac6fa4e1b9d42a&hash=C39E9C6109846D8ABE752F33301F8F34 550w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/retouches-def-beaut-divalent-004_flavien_p_0745-bfrt1b-25-11-20-ok_1500x300.png?w=600&rev=a1c047205dd546aa89ac6fa4e1b9d42a&hash=B25FE69816AA9188669E0BFDCC02C77C 600w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/retouches-def-beaut-divalent-004_flavien_p_0745-bfrt1b-25-11-20-ok_1500x300.png?w=700&rev=a1c047205dd546aa89ac6fa4e1b9d42a&hash=6D280607635E155B8B538994E25F2763 700w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/retouches-def-beaut-divalent-004_flavien_p_0745-bfrt1b-25-11-20-ok_1500x300.png?w=800&rev=a1c047205dd546aa89ac6fa4e1b9d42a&hash=0BE2D9C96251E55712983BFCF8EB6B88 800w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/retouches-def-beaut-divalent-004_flavien_p_0745-bfrt1b-25-11-20-ok_1500x300.png?w=900&rev=a1c047205dd546aa89ac6fa4e1b9d42a&hash=081AE625B838F524C730A2DED3BE77F0 900w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/retouches-def-beaut-divalent-004_flavien_p_0745-bfrt1b-25-11-20-ok_1500x300.png?w=1000&rev=a1c047205dd546aa89ac6fa4e1b9d42a&hash=DB7ED8C35A07D720E3DDEDFF9A609336 1000w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/retouches-def-beaut-divalent-004_flavien_p_0745-bfrt1b-25-11-20-ok_1500x300.png?w=1100&rev=a1c047205dd546aa89ac6fa4e1b9d42a&hash=286942FB57D8F3DDA805BF0845366543 1100w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/retouches-def-beaut-divalent-004_flavien_p_0745-bfrt1b-25-11-20-ok_1500x300.png?w=1200&rev=a1c047205dd546aa89ac6fa4e1b9d42a&hash=2A3CEB1F896473F4575BB918C33216E9 1200w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/retouches-def-beaut-divalent-004_flavien_p_0745-bfrt1b-25-11-20-ok_1500x300.png?w=1400&rev=a1c047205dd546aa89ac6fa4e1b9d42a&hash=53674F7ED6392D8E85487ED97B9945A2 1400w)
CARE IS OUR STORY AND OUR FUTURE
OUR COMMITMENTS FOR THE PLANET
Today and more than ever, the world needs care – responsible and sustainable care. Since 2013, Kérastase has resolved to extend its expertise in the art of care by committing to minimizing its impact on the planet. Drawing on our excellence in innovation, we continue to find new ways to cut down on waste and empower our customers to make more sustainable choices.
![Video preview](/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/video-preview-picture.jpeg?w=300&rev=e355f71522d24621bf3474833f4a3242&hash=261BB9526D398D1182A951C93C48F735)
Care for hair.
We provide the best of care for all hair and scalp types with the most effective and safe formula
Care for people.
We provide an empowering message with an inclusive vision of luxury
Care for planet.
We prove luxury can be responsible with more sustainable formulas and packaging innovations
![We are committed to more responsible formulas](/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/kerastase_21_3_earth_day_1500x360_we-are-committed.jpeg?w=320&rev=8f49bd04af3a4cf98ecf632b59762fbb&hash=3C8E91BA357F4676FDE59816126955F5 320w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/kerastase_21_3_earth_day_1500x360_we-are-committed.jpeg?w=400&rev=8f49bd04af3a4cf98ecf632b59762fbb&hash=0E7AC158F5888EDAB762EBE08F38ED16 400w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/kerastase_21_3_earth_day_1500x360_we-are-committed.jpeg?w=500&rev=8f49bd04af3a4cf98ecf632b59762fbb&hash=6F77E3E889C5B81376BCF63371D48811 500w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/kerastase_21_3_earth_day_1500x360_we-are-committed.jpeg?w=600&rev=8f49bd04af3a4cf98ecf632b59762fbb&hash=F21ED8E1AA22A4ED9A6EAA8E9EFF0DF7 600w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/kerastase_21_3_earth_day_1500x360_we-are-committed.jpeg?w=767&rev=8f49bd04af3a4cf98ecf632b59762fbb&hash=8E8E2CFBA3E23D25F97EB5E84927F5D8 767w)
![Reducing water consumption](/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/_d7r3189_satur-edited.jpeg?w=320&rev=0503d1dcd69a4a548a97f27ffa128ecf&hash=D511531F5F5F8A27FBD543B0C97DC37E 320w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/_d7r3189_satur-edited.jpeg?w=400&rev=0503d1dcd69a4a548a97f27ffa128ecf&hash=3B046942E018E1BFD6B50903B1899D25 400w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/_d7r3189_satur-edited.jpeg?w=500&rev=0503d1dcd69a4a548a97f27ffa128ecf&hash=8FF43B0556D5E4E7C5316EEE3ED60589 500w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/_d7r3189_satur-edited.jpeg?w=600&rev=0503d1dcd69a4a548a97f27ffa128ecf&hash=D75F79FAB6CA777E43DC64EB7E999BB3 600w,/-/media/project/loreal/brand-sites/kerastase/apac/hk/care-for-your-hair/articles/our-commitments/_d7r3189_satur-edited.jpeg?w=767&rev=0503d1dcd69a4a548a97f27ffa128ecf&hash=2D874ED8E54A9C207015BE9E3904DFD4 767w)
Our Journey to Inclusivity
With roots in the women’s liberation movement of the 1960s, Kérastase continues to evolve its attitude and offerings to serve all people.