Kérastase Model Emily Ratajkowski
CARE IS OUR STORY AND OUR FUTURE

OUR COMMITMENTS FOR THE PLANET

Today and more than ever, the world needs care – responsible and sustainable care. Since 2013, Kérastase has resolved to extend its expertise in the art of care by committing to minimizing its impact on the planet. Drawing on our excellence in innovation, we continue to find new ways to cut down on waste and empower our customers to make more sustainable choices.

Rosa Carriço Global President, Kérastase

We believe in care. Care for better. We’re optimizing our packaging, reformulating our products and reimagining the fundamentals of how we deliver hair care. We continue to pioneer the future of hair care while driving positive change and striving to build a more diverse, inclusive and responsible future.

Rosa Carriço
Global President, Kérastase

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Care for hair.

We provide the best of care for all hair and scalp types with the most effective and safe formula

Care for people.

We provide an empowering message with an inclusive vision of luxury

Care for planet.

We prove luxury can be responsible with more sustainable formulas and packaging innovations

We are committed to more responsible formulas

WE ARE COMMITTED TO MORE RESPONSIBLE FORMULAS

Kérastase is applying its spirit of innovation to improving formulas by integrating more sustainable raw materials and exploring green sciences to harness the power of nature without exhausting its resources.

From bio-based* ingredients such as centella asiatica to biotechnology** sourced actives like hyaluronic acid and amino acid, our ambition is to combine the highest product efficacy with sustainable processes.

By 2030, Kérastase will use green science technologies in all its products.

To date, more than 60% of our ingredients are already biobased.

*A bio-based ingredient is a raw material developed from renewable organic matter.
**A green transformation, biotechnologies are production processes which obtain high-performance ingredients of natural origin, using living tools.

WE ARE COMMITTED TO PRODUCING SUSTAINABLY

ACHIEVING CARBON NEUTRALITY

Since 2015, our factory in Burgos, Spain, has achieved carbon neutrality by improving energy efficiency and using 100% renewable energy.

REDUCING WATER CONSUMPTION

Since 2017, our Burgos, Spain, production facility has been a “waterloop factory.” This means that 100% of the water used for production processes is recycled and reused in a closed loop. External network water is only used in the composition of products or for employees’ day-to-day needs. In 2020, the factory saved 32 million liters of water.

JOIN US TO CARE FOR THE PLANET

Be an agent of change in our community of care.

With our commitments for the planet, we hope to generate a circle of care in the professional luxury haircare world, from sourcing and manufacturing to formulas and packaging. This goal can only be achieved with your help. Join us to create more impact: make our planet greener and our oceans cleaner by recycling your products after usage.

Eco-friendly water tip : Save water! Don’t forget to turn off the water while applying products under the shower

Caring about animal welfare : For more than 30 years, we have been committed to a world without animal testing, thanks to pioneering alternative methods of assessing safety that do not involve animals. Know more about it

Our Journey to Inclusivity

Our Journey to Inclusivity

With roots in the women’s liberation movement of the 1960s, Kérastase continues to evolve its attitude and offerings to serve all people.

Kérastase was born in 1964 with a liberating message for women. We dared them to unleash their power, to express their freedom through personal luxury, to put themselves and their own desires first. Since then, this spirit of empowerment has evolved to include more and more people, as we offer an ever-expanding set of solutions for all hair types and concerns. We are constantly asking how we can lead the industry in caring better for more and more people.


BLOND ABSOLU AND THE BIRTH OF YOU DARE, WE CARE

BLOND ABSOLU AND THE BIRTH OF YOU DARE, WE CARE

Our most recent evolution in inclusivity began with the stunning success of our Blond Absolu campaign in 2019. The range, created for all types of blondes, was launched with a campaign representing a truly diverse incarnation of femininity, marked by the ambitious tag line: You Dare, We Care.

Unexpected by the industry, this authentic display of modern inclusivity inspired a new set of possibilities. For us, inclusivity is always rooted in care, which is at the core of our brand. It’s what makes our inclusivity journey credible and sincere. It is also what brings us in line with the expectations of a new generation – to tell stories from all perspectives, ages, cultures, sizes and hair types.

You Dare, We Care quickly became a fresh brand statement, as well as a rallying cry for our inclusivity efforts. Dare to be what you want to become, we say, we’ll be here with exceptional luxury care, no matter who you are. The idea is to empower everyone to be proud of their individuality, to harness their personal power, and unleash their potential.